Digital Marketing Strategies to Level-Up Your Business in 2020

Digital marketing is the best tool to increase your brand value or to get more traffic on our website. With digital marketing activities, you can optimize your conversion rate by advertising and by running online campaigns. When we say digital tools, it means internet marketing, email marketing, SEO, SMO, PPC, ORM etc. Thus, for good conversion rate, most of the businesses in 2020 should work on their digital strategies.

Now that we know how digital marketing helps marketers to achieve business objectives, so here are some digital marketing strategies are discussed by digital marketing experts ( JC Web Pros ) to level-up your business.

1. Aim for Position Zero: 

Search Engine Optimization ( SEO ) has become the backbone of many businesses. You want your business website to rank at top position on search engine result pages (SERP) and only the top spots can get the most traffic, there is a new place you should aim for in the Google SERP – and it is called position zero. ( also called the featured snippet ).


2. Add Good Quality Content:

If SEO is the backbone of business then content is the king of any website. If your content is ranking well in SERPs but faces a high bounce rate then, this could very well be a case of expectation mismatch. Because the searcher lands on your website with an intention, and your content doesn't meet their expectations. So searcher will not stay longer on your website. Or if the content is not good / informative, this will also increase bounce rate. So add good + informative + Relevant content only.  


3. Video Content Marketing:

Video marketing is a popular digital marketing tactic to increase any brand value. When your video is compelling enough, then it gives your target audience confidence to complete the purchase. Video marketing is also now a popular way to launch any new product or reintroduce an old service. It gives a kickstart to any business.


4. Email Marketing:

Email marketing is one of the oldest digital marketing strategies. It can generate an impressive ROI and email marketing is essential to make your brand’s or website's online awareness grow, gather possible leads, and increase sales conversion.


5. More Podcasts:

Podcasts are also a great way at building a solid audience that returns every week without having your face in front of the camera. Podcast drives more site traffic and brand awareness. So try more podcasts.


6. More Blogs:

Blogging is an another way to expand your reach. Good blogs bring a lot of organic traffic and promising leads for us. So post more blogs, but blogs should be informative and add good images to make them attractive. In blogs you can add your brand name and your website link also. 


7. Social Media Strategies:

Social Media networks will continue to thrive in 2020. Through social media, brands can be prompt while responding to audience's queries and complaints. So be active through your posts on social media platforms and also respond quickly to audience's queries and complaints.



v Conclusion:-

Businesses at small, medium or enterprise levels must focus on these best digital marketing practices. You can also hire a Professional SEO for your business. A professional SEO will help you in increasing your brand value and sales.( A professional SEO will Level-Up your business ).

Hope 2020 will prove beneficial for your brand, business and services.





Comments

Post a Comment

Popular posts from this blog

6 Social Media Advertising Tips to Boost ROI & Conversion

Image
  The first thing that we do in the morning after waking up is social media surfing. Checking out the posts, news related to our own interest, chatting, and other fun facts on media. Almost all the businesses use social media to present their brand online and are using it to engage fans and grow their brand value. But using social media marketing in a more effective manner can boost sales and increase ROI of the business.                                                    So let's begin with the social media advertising tips to boost ROI & Conversion.   1.  Target the Right Audience:-   Many business owners make a common mistake while advertising on social media platforms is that they try reaching out as many people as possible with their ads. But this is not the right approach. Consider your target demographic and then find out where audience is  spending most of their time actively. Once you will got to know about right audience, then it will become a lot easier for you to re
Read more

SEO - The Secret Mantra for Online Business Success

Image
  SEO is an effective online strategy to marketing your services and products across the world. SEO puts your website at the top of search engine results like Google Bing, Yahoo. In the modern digital era, SEO is a must for all types of the business websites.   So let us explore some more ways in which SEO ensures online business success: l  SEO Increases Traffic on Your Website: SEO attracts organic traffic on your website. SEO audit will detect the loopholes in your website, which will prevent it from getting higher page rankings in Search Engines. And an increase in the organic traffic ( with high ROI ) to your website will increase your business, resulting in high profits. l  Increases Brand Value, Profits and Sales: SEO increases brand value, profits and sales by putting your website at the top of search engines. Because when your business website is listed in top ranking in the search engine results, the online visitors will automatically consider you as one of the best service p
Read more

6 Easy Link Building Techniques of 2020

Image
Link building is one of the most difficult and time-consuming SEO strategy. But it can help your website rank higher on SERP, bring you more organic traffic and grow your business significantly. If you’re not including link building technique in your overall  SEO  strategy, then you are missing out on a huge opportunity for your business. So follow these six effective and easy link building techniques of 2020.   1.  Business Directories: Business directories / business listings – are an extremely easy way for any businesses to build links and drive traffic to their website.  If you add your link to an authoritative website that means increased website's visibility and improved site rankings. But build links from the online business directories those are relevant to your website. And remember NAP consistency is important for consumer trust. i.e. Name, Address, Phone Number. 2.  Guest Blogging : Guest posting is one of the oldest and highly effective link building technique, in which
Read more